Results of Business and Residential representative surveys

August 12 2010

The results of a representative survey of Victoria businesses and residents were released by Ipsos Reid today.

Key Findings:

  • Both residents (85%) and businesses (87%) say they are at least somewhat familiar with the two options being considered.
  • Both residents (68%) and businesses (76%) say that newspapers are their main source of information about the two options being considered.
  • Both residents and businesses have a clear preference for replacement over rehabilitation. This preference extends to all survey subgroups (e.g. by location, age, main travel mode, business size, business type, etc).
    • Among residents, 64% prefer replacement versus 29% for rehabilitation.
    • Among businesses, 68% prefer replacement versus 21% for rehabilitation.
  • Both residents and businesses prefer the replacement option primarily because of cost issues and/or construction issues.
    • Residents who prefer replacement are most likely to mention cost issues (52%) and construction issues (36%).
    • Businesses¬†that prefer replacement are most likely to mention construction issues (61%) and cost issues (41%).

Johnson Street Bridge Residential and Business Surveys Results [PDF 929 KB]

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